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The Charles in the swipeable future?

Carin Morrell

Issue date: 2/12/08 Section: News
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Media Credit: Jesse DeFlorio

Walk in the door and all your thoughts of nightmare parking and one-way streets evaporate with the smell of fresh popped, buttery popcorn. A modern chic box office meets you; a smiling face welcomes you to the Theatre. Multicolored floors and the wood-paneled concession stand lie ahead as you purchase your ticket, buy your snacks and move towards your theater.

But what if you no longer had to pay for your $6 matinee (before 6 p.m.) or $8 evening ticket with cash or credit? What if you could simply hand over your Evergreen swipe and receive a ticket in hand? This may be the way that things are heading here at Loyola College.

"The Charles Theatre was on the short list of places to get Evergreen swipe access," said senior Student Body Vice President for Policy Ryan Kamp. "There seemed to be some interest on their end, and I think it would certainly be welcomed by the Loyola students. The school is constantly in talks to expand swipe-ability off-campus."

Freshmen Jennifer Nordmark and Bridget Farrelly both agree that they might make more effort to visit The Charles Theatre if they had Evergreen swipe access. "I've always wanted to (go)," said Farrelly. Freshman Ariell Watson has visited The Charles, but agrees with her peers. "I would go anyway…but it would be a nice convenience," she said.

The Charles Theatre offers "first-run specialty films in addition to Hollywood movies, foreign films and cinema classics," quotes the theater's website. Located on Charles Street, it is only 2.8 miles from Loyola's campus. The theater has remained a historical landmark in the city for 108 years and was originally intended to be a cable car barn and a powerhouse, according to the website, www.thecharles.com. In 1939, it became the first movie house featuring all newsreels, the site explained. In 1999, the theater expanded its one theater to five with stadium seating and a new lobby.

"It was a really cool and clean place," said sophomore Marshall Myers. "The building was attractive on the outside and on the inside as well." Watson felt the same. "It has a fun atmosphere and shows interesting movies… I like it much better (than commercial theaters) just because it's something different."

While many Loyola students take the shuttle to the Towson Town Center and go to the Towson Commons AMC Theatre, Evergreen swipe may prompt more Loyola College students to travel outside the realm of shuttles and into Baltimore City. As Loyola attempts to expand the 2006-2007 Year of the City initiative, the swipe access at the Charles could be a big step forward.
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Canapril

posted 2/11/08 @ 10:44 PM EST

I think the green swipe card is an excellent idea not only for students but for other adults too.
Do the students at the college have a swipe card system in the College Cafeteria? Like a pre-paid card? Just wondering maybe cause its such a good idea. (Continued…)

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